Title: Industry Segment Manager
Department: Global Marketing
Reports to: Head of Marketing
Supervises: International Key Account Managers / Business Developers (at least functionally)
General scope of the Position
Ensure that current and future industry specific customer needs are addressed on a strategic marketing level and covered by a specific product and service portfolio to support growth and profitability of the specific industry segments. Therefore proactively develop a full value proposition (not only product) for assigned industries in close cooperation with related regional and divisional functions.
Responsibilities
Define and implement segment marketing strategies for assigned industries
Understand current and future customer needs for the various industry applications, cluster target customers.
Identify and understand impact of market trends and competitive environment of related industries
Define and review industry related product mix and value propositions taking also competitive standing in consideration, define actions and industry entry strategies
Monitor and report the success of the industry segments, propose corrective actions
Provide input for Product Portfolio Development
Consolidate product line gaps and continuous product improvement targets in collaboration with ISMs of other regions and IKAMs to feed the product development pipeline of the product divisions
Understand the function of use of the various applications
Validate commercial opportunities for technical ideas in cooperation with PMs and IKAMs to define new product ranges
Assure the right product mix for the industry to address the target applications
Feed innovation process based on market input of assigned industry, in close cooperation with PMs and IKAMs
Pricing
Discuss transfer prices with PM, define price position on the market in close co-operation with related PMs
Define price list and structure of discounts
Decide on special project prices of the product in close co-operation with the PMs
Industry promotion/ training
Develop marketing campaigns, provide sales supporting data and material and promote industry specific services, communicate and explain overall value proposition and sustainable competitive advantages to sales organization
Guide and support Communications in the development of industry promotion content via all channels (literature and electronic means)
Give input on industry training content for internal and customer training
